Gerhardt's professional goal is to create the most unique buildings in the world by any means necessary. To this end, he has hired a professional camera crew to make him look like the Steve Jobs of architecture. His actual creative direction, however, is that he wants you to be confused, bored, and grief-stricken as soon as you enter a building...
After the torture of "design for design's sake" products, comedian-director Alternatino made this "documentary" to poke fun at designers who "hard-craft" their ideas. Serious and funny at the same time, the more you look at it, the better it gets!
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